Up-Selling as Customer Service (financial mentoring)
No commentsBy Monte Mccarty
About once a week I grab my laptop and head to a caf to work, brainstorm, and map out business plans. I usually enjoy a latt, cappuccino, or green tea while I work and I’ve found the change of scenery ignites my creativity and jump starts my productivity. For years I’ve gone to the same caf on Yale Avenue for my weekly ritual, but last week I stopped into a Barnes & Noble Cafe. I approached the counter to purchase a latt and the sales person immediately responded with an “up selling” offer. She asked, “Can I get you a slice of cheesecake to go with your Caramel Macchiato?”
I wasn’t even thinking about dessert, yet I somehow let the unexpected query: “Can I get you a slice of cheesecake to go with your Caramel Macchiato?” entice me into accepting a rich slice of cheesecake.
The lady at the Barnes & Noble Caf flawlessly executed the “up-selling” technique and without any hesitation I accepted. Not once in the three years of my attending my usual caf has anyone tried to upsell me. As I enjoyed each delectable bite of the cheesecake I wondered, “What would it mean to Barnes & Noble’s bottom line if every salesperson in the Caf attempted to upsell beverage seekers? What would it mean to the bottom line if just 2% of customers everyday were upsold?” What would it mean to your bottom line if every one of your employees flawlessly upsold your customers?
In my experience both as a consumer and as a Business Growth Strategist, I have discovered that many businesses avoid up-selling because they’re concerned that the customer may feel irritated or pressured, and often customer service professionals are reluctant to upsell because they’re uncomfortable with a “selling” role. But here’s the thing: If you don’t try to upell you are 1) Leaving money on the table and 2) Withholding value-added services from your customers. When done right, upselling offers translate into sales 5-20% of the time. And research shows that most customers appreciate up-selling when they are offered additional benefits that are relevant to their needs. Read on to get 5 tips to help you confidently and successfully upservice your customers.
Think of upserving as “Up-Servicing” - When done right, upselling is simply offering a “suggestion” to an already receptive buyer to enhance the value of her service. This is exactly what I experienced at Barnes & Noble Cafe. I was already a receptive buyer and the cheesecake most definitely enhance the value of my experience. When viewed as truly upservicing as opposed to upselling, selling doesn’t feel so overwhelming.
Make sure your upserving offer is always relevant to the customer’s needs. Offering a buyer of a latt a book on Feng Shui tips may not be relevant and is likely to be rejection waiting to happen. But offering dessert truly offers to enhance the receptive customer’s experience.
Be more interested in being of service than in getting a commission. Always focus on offering products or services that are relevant to the customer’s needs and will arguably enhance the customer’s experience. If your sole objective is to get a commission, customers will smell you a mile away. And trust me, they will not buy.
Recognize that upservicing increases customer satisfaction. Surveys and research has found that offering products your customers might find useful is a proactive effort on your part that conclusively leads to increased satisfaction and loyalty.
Think of “up-servicing” as a proactive service initiative. When you add upservicing to your skill repertoire, you will increase customers satisfaction and grow your bottom line.
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Keeping Your Shirt While Trading on Margin
By Bruce Shaw
The key to the FOREX market for the average investor is the margin. Without margin trading currency trading would be beyond most investors. I will explain what the margin is and how it works.
When you have a margin account you are able to control large amounts of currency with a relatively small cash deposit. When you have a margin account with a broker you are in effect borrowing money from the broker to control a larger lot of currency. Currency is normally sold in lots with a value of $100,000. A common term used when discussing margin accounts is leverage. Leverage is how much you can control with a certain amount of money. The leverage is usually displayed as a ration such as 1:100. That would allow you to control currency worth 100 times the amount of money you have invested.
To better explain this in a FOREX exchange with a 1% margin account you could control $100,000 worth of a currency while only investing $1000. Margin accounts can allow you to greatly increase your profit; they also allow you to increase your risk. With a margin account it is possible for a trader to lose more than their initial investment. With a little prudence though losses can be minimized. Most brokers will terminate a trade before the losses exceed the original deposit.
Benefits
As discussed before a margin account allows you to buy more with the money you have which can greatly increase your profit on successful trades. By controlling a $100,000 worth of currency for only $1000 the potential gain is greater. When dealing with large lots of currency even small changes can produce significant results.
Currency on the FOREX market is traded in far more precise units than actual cash is. As an example the American dollar is traded down to four decimal points. So when you were to quote the dollar against another currency you will see a price like $1.7834 instead of $1.78. A PIP is the smallest unit when trading currencies, when dealing with $100,000 lots then each pip is worth about $10.
If the price of the American dollar changes from $1.7834 to $1.7934, you have a net difference of 100 pips. If you have a lot of $100,000 then that 100 pips will translate to $1000 where as if you were not using the margin your original $1000 would only show a profit of $10. Hardly what most would consider a highly profitable trade?
In short the primary benefit of using a margin account is that it can greatly increase the profit margin of a trade.
Risks
Since there is such a significant increase in profit potential when using a margin account it only stands to reason that there is also an increase. In fact it is quite possible to have your entire margin account wiped out fairly quickly. When using a 1% margin account a shift in the currency of a single penny will cost you $1000.
The FOREX exchange has many safety features to help you reduce the risk of this happening. One example is a stop loss order. A stop loss order will automatically close out your position in a currency if the price crosses the point you have set. This allows you to limit your losses while still having the opportunity to realize a profit.
Another risk that many people overlook is that if the price nears the point where your losses are close to being equal to the value of your margin account your broker may close out your position. If you were trying to rid out a temporary downturn that you expect to turn around soon you could find that your broker has closed it causing you to lose your entire balance and have no option to make a profit if the price moves up again.
This is a basic introduction to margin accounts and how they work, visit the website listed below to learn more about the FOREX market.
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The way to Get a Fast Auto Loan After Bankruptcy
By kyle jam
Are you out there for a new automobile, Is that this going to be your first auto mortgage after a chapter? At this second, lots of us are out there trying to find a new car. How bad is your credit score trying even if in case you have filed for bankruptcy. If you’re nervous about getting a car mortgage after you just filed for chapter and you might be scared that you just might not get a automobile mortgage due to the stain on your credit; don’t worry, there are nonetheless many loans on the market for you.
People who have filed for chapter imagine that it is vitally difficult to get a loan after a bankruptcy. That’s removed from the truth. It can be fairly simple to get financing to your new car. Going bankrupt is not necessarily a foul factor, it’d just be a manner so that you can begin constructing a brand new credit score file. By going online, you could in a position to get a new car loan for that automobile you so much desire. You can get a quote from many online firms in less that 60 seconds regardless of your credit score
In case you are in a rush to get a loan quick, you are able to do that by searching for varied finance companies online. There are also some websites that may give you a number of quotes from completely different finance companies. Applying by these sites offers you a greater benefit and also you get to see completely different charges and terms. Irrespective of how unhealthy your credit rating possibly, you may positively get a loan. You just should be sure you make your funds on time so that you just automobile won’t be repossessed.
If you are nonetheless having doubts that you simply may not get the loan you want, you try getting pre-approval before you stroll into the car dealership. Are you anxious that you just loan might be too high? As long as your finances show that it is possible for you to to afford the payment, you’ll not have a lot drawback getting the mortgage you deserve. Most auto dealership may also help with getting a loan after bankruptcy. Talk to the dealership were you propose purchase your car and see in the event that they might help you out.
It is good to rapidly build credit after bankruptcy. It starts the repair course of going and what a great way to start constructing credit score by getting a automobile loan. Go and store in varied places for that automotive loan you are looking for.
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Monday, March 8th, 2010 at 7:15 pm and is filed under finance. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
