(Financial coach) The Importance of Being a Lead Generation Expert
No commentsBy Joel Booker
The term Internet Marketing includes, network or mlm marketers, affiliate marketers, and any person with an online home based business.
Here are some compelling, but not limited to, reasons why you must become a lead generation expert:
The Bad Side Of Not Generating Your Own Leads
1. Relying on advertising your business directly is not enough, and what’s more, it is very expensive. If you are a network marketer, or an affiliate marketer, you know that when you signed up for that program, the company gave you a URL with your username and/or code to pay you a commission for every sale you make. Once you have your affiliate page, some merchants will give you an online back office with some marketing materials such as Banners, emails, etc. All you have to do now is advertise your mlm or affiliate page. Besides making phone calls you now have to advertise your business to expose it out on the worldwide web to get leads and/or prospects. There are many online companies that can advertise your business, but if your advertising budget is limited, you can’t risk throwing away $2,000 bucks or max your credit card.
2. Renting email lists to advertise your business is not very effective either. Although renting email lists is Spam free, many of them are not legitimate, others are very expensive, and still many others are constantly bombarded with ads that your ads go straight to the trash.
3. Buying lead packages. Many companies advertise targeted leads, and again there are many frauds that will tell you their leads are fresh, but they keep selling them over and over! There are some good companies, but their lead packages are far from affordable. The worst thing about it is, that after you purchase a lead package and the leads turn out very unresponsive, you’ve lost your investment. So what is your Return On Investment? A waste of time, money, and your own efforts!
4. Posting on FFA sites. It doesn’t work either. People who visit FFA sites expect everything for free, and don’t plan to pay for anything. So why waste your time and effort?
The Good Side Of Generating Your Own Leads
1. The first good news is-it is not very difficult to become a lead generation expert!
2. There are some amazing cost-effective ways to generate your own leads. Learning to generate leads on your own is more cost-effective, efficient, and productive.
3. Becoming a lead generation expert gives you a feeling of being a leader. Once you learn, you can teach others how to do it and follow in your footsteps.
4. You can tailor your lead generation tactics to target specific niche markets. This allows you to have more targeted prospects, and therefore improving conversion rates.
5. It is the only way to build a foundation for your business. Generating leads creates a list of prospects, and having prospects in your list is what will bring paying customers to you and your business.
How Do You Generate Your Own Leads?
When I was a rookie, I was ignorant when someone spoke about a lead capture page, or an opt-in page. I used to ask, what is a lead capture page, or an opt-in lead, and how does it work? If this is all new to you, don’t feel bad, we all go through this learning curve.
Basically a lead capture, or opt-in page, is a web page with an offer, and a form where a person can opt-in or subscribe to a newsletter or email list. The prospect inserts his/her name in the form, and he/she is taken to another page, either a thank you page, a download page, or the actual affiliate or mlm website. Once a prospect has entered his/her name, he/she has opted-in to your list, or, you have captured his/her email address, and has become an opt-in subscriber!
The offer in your opt-in page should be something appealing, with a perceived value to give your prospect a good reason to opt-in to your list.
Your opt-in form should have fill boxes to let the prospect input his name and email address or more information depending on what your business is about.
Once you have captured his/her name and email address, where does the information go? Your opt-in page and form should be tied in with an autoresponder system. The autoresponder system takes care of the mechanics.
When your list starts growing, it is your responsibility to nurture and cultivate your prospects with free useful information about how they will benefit somehow with your products and services.
In summary, create your own opt-in page, and drive targeted traffic to it. Becoming a lead generation expert is best thing do because is more cost-effective, can target more focused niche markets, less chance to go out of business, and more importantly, this expertise will help you build your own client base, or prospect/customer list, and ultimately make you more money.
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Having a Successful Team Building Weekend
By Joel Booker
Somewhere in the world this afternoon, a group of office mates are strapping on safety equipment and preparing to scale the side of a cliff together. In another city, another group of mates is engaged in a retreat designed to foster their sense of teamwork. Late at night in yet another town, six men who usually compete in the office are cooperating on building a robot. What do they all have in common?
The phrase is team building, and it has come to represent a way of doing business that takes into account the strengths and weaknesses of each member of a workgroup. The basic concept of team building weekends is to bring a group of coworkers together and, by subjecting them to various hardships, events and activities, cement them into a team that supports each other and works together toward a common goal.
The only problem with that scenario is that all too often, it doesn’t work. Once the group is back at the office, they fall back into the old ways of working and the team building weekend is no more than a fond memory. The problem is not in the concept of team building, but in the notion that it can be accomplished in a weekend, no matter what that weekend entails. It’s not that team building weekends are a bad idea - it’s that they’re expected to do a job that should be undertaken in your office, every workday of the year. The purpose of a team building event should be to introduce, reinforce and reward, not to single-handedly forge a group of coworkers into a team. If it’s used to replace the work your company (or you as a manager) should be doing every day, then you’re missing out on some important points - and the major benefits of dragging everyone out of the office for a weekend of exhilirating and challenging activities.
So how do you forge the bonds of a team if not by dipping them into the crucible of a team building weekend? In simple street terms, you can’t just talk the talk - you have to walk the walk. If you want your staff to believe they’re a team and function as a team, then you have to treat them as a team - and yourself as an important member of it.
- Communication is the key to building a team.
o- The single biggest mistake that ‘management’ makes is failure to communicate. Your company doesn’t have to be an open book to all employees, but sharing goals and intentions gives employees a sense that they are a part of a larger team working toward a specific purpose.
- Build teamwork into the work flow.
o- In order to work as a team, people need to be treated as one. Start each project with a team conference to define and refine goals. Create a central ‘lounge’ area where team members are comfortable grabbing coffee in the morning - and taking a few moments to catch up on things together. Hold regular team meetings where team members can report progress and delays so that no one feels left out of the loop.
- Make recognition of achievement a priority.
o- Recognizing achievement is important to reinforcing the team feeling. It needn’t be formal - in fact, informal and unexpected recognition can be very potent. A word in passing in the hallway, a moment taken to pass on praise from a client while having a cup of coffee, a casual ‘great work on that proposal, guys’ at the end of a meeting are all part of the teamwork frame.
- Make time to play as a team, too.
o- Whether the play is a softball team, a bowling league or a semi-annual weekend where the team members can really stretch their wings, teams work best when they have something in common besides their work. A trek up a snowy mountainside builds shared memories that help cement the bonds that have formed throughout the year.
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Thursday, March 11th, 2010 at 9:00 pm and is filed under finance. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
